Building African Fashion (BAF) is pleased to share the results of our African Fashion Industry Inclusion Survey.

We started the survey in the 1st quarter of 2022 and closed it in February 2023.

Surveys were placed online and shared with other groups and associations in the African fashion sector

We offered incentives for completion of surveys to the general audience and carried out some in person outreach for the survey in Kenya alone. The survey yielded 102 respondents. In our presentation of the results, we will split out separately results from East Africa and Kenya as we received a high number of responses from the region.

The survey showed significant perception of bias in the fashion sector on the continent. The perceived level of bias varied across several areas queried- religion, gender, education, socio-economic status, ethnic group, skin color and country of origin.

Overall, respondents were optimistic about the success of their careers and the ability of the continent to overcome bias. However, the majority shared that bias in the industry had negatively impacted their careers.